This portly fellow stands in Leeds, surrounded by a CEX, a shopping centre, and a Sainsburys. He is about a five minute walk in either direction from Mr. Foleys or North Bar, and was about 10 minutes walk from The Met, where around 100 beer bloggers met to talk beer, listen to people talk beer, and drink beer. When I saw him, I knew I had to take his photo for this post, and so here he is. He certainly seems more apt than the structure below, which I'm still not entirely sure what it's supposed to be.
Okay, so a summary of my weekend. Thursday, I arrived and drank some beer. Friday, I drank some more beer. Saturday, I drank more beer. Sunday, I drank more beer, but not as much as Friday or Saturday. By mid-afternoon Sunday, I had effectively been beered out.
There was a lot more to the weekend than just drinking though, with several talks and panels on different aspects of the beer industry and blogging taking place over the two days.One of the talks on Saturday morning, was a talk on Social Media.
I like social media, though as a fellow blogger commented, it's rather anti-social. An often occuring amusing sight over the weekend was that of many people on their phones, tablets and laptops, tweeting or posting facebook statuses about the event. I was one of them, and was even using the time during the Social Media talk to add another aspect to this blog.
Every time I make a post on Posterous, it automatically posts to various other locations around the internet. Over the weekend I added Tumblr to that list, and at some point I'll be trying to work out how to get it to autopost to the Good Morning Facebook page.
Over the course of that one hour though, I began to dislike the internet and social media. Some of the points were apt, and if I was actually taking notes I'd probably be looking at some of the websites and services that were mentioned. As it is though, I found myself wondering how something that should be enjoyable could be made quite dull.
I'm not concerned with numbers. I'm not concerned with where my readers come from. Maybe I should be. Maybe I should take this more seriously and load up on analytical tools and stratagies. I could do that, but in my mind it would be losing touch with why I started this blog in the first place.
Before Good Morning... became mostly about beer it served a purpose as an outlet for my thoughts, and a place where I could write and keep my creative brain active. In early 2010 I started writing about my beer drinking. I didn't intend for Good Morning.. to become a beer blog, yet it soon became apparent that is what it was becoming.
This year I've already started two strands within the blog, "The Friday Pint" and "Black and Tan Experiments". One of these was started to further improve my writing, whilst the other was started because doing this blog has made me more adventurous as a beer drinker.
I also think it's made me more passionate. I could talk for an age about beer, and would happily do so to (or for) anyone who asked me to. Once that talk becomes about selling a beer though, it doesn't seem as fun. I can wax lyrical about some beers (just ask anyone who's heard me talk about Sadler's Mud City Stout), but if it was my job to sell these beers, there would be something that wouldn't quite sit right with me.
I'd love to work within the beer industry. I've met some great people in bars, brewerys, and on twitter. If all industries were made up of people like this, I think the world would be a much better place. I am aware though that saturation can kill passion. If I had to talk about a beer I loved, and drink it every day as part of that work, would I still love it, or would I become tired of it?
I'd be a terrible sales person. Not just because I hate the whole world of marketing, but because I'd also not be believing anything I said. When some one seems to believe in what they say, I feel much more inclined to want to listen to them. When it seems more like a sales pitch, I'll switch off. Maybe this knowledge would make me a better salesperson, who knows.
I should probably just enjoy the beer.